Our group, "Closer", came up with interesting ideas to apply trans-media elements to the idea. Ian, the manager of the MediaLab in Hogeskool Von Amsterdam, directed us towards the right direction. The ideas produced:
1) Generate awareness through news articles and other mediums.
2) Allow people to discuss the problem being introduced through a forum or blog.
3) Offer the solution to the people having these problems.
Different mediums:
Keep the same message apparent in each medium through a character for example.
1) Video series with real long distance relationship couples.
2) Comic
3) Electronic magazine.
At the end of the joint session with the HVA, we decided our next strategy would be focus on defining the brand. From there we will work up.
Thursday the MediaBizLab group took a trip to Hilversum were we visited the Institute of Sound and Vision. The large building with over 2000 square-shaped windows and the shape of a cube contained archives of sound and video from a long time. After this we visited University of Utrecht, School of Art at Hilversum where we encountered the projects students had been working on for some time. The projects ranged from games to services to concepts. It was interesting to see local students with fantastic productions that they were pitching to visitors.
Friday we visited Sanoma Digital and OMD. At Sanoma Digital we received a tour of the place and an intriguing presentation. The presentation displayed business models that Sanoma uses to generate revenue. I won't be discussing them here though :).
